The foundations: technical SEO
Crawlability, loading speed, structure. The work nobody sees, and the base everything rests on. Without foundations, every campaign sinks.
cross-section drawn to scale, not a measurement
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A digital AI agency since 2017. We design, build and measure the visibility of Dutch brands, in Google and in AI answers. Six services, our own software and a hundred free skills. No empty promises, just solid foundations.
Reading what is there. The free SEO scan checks a page from top to bottom against 24 checkpoints.
Keeping track of where you stand. A position in a results list never stands still, so we measure it again instead of treating it as fixed.
Recording who gets mentioned. The AI Index records ten company names per answer and saves that answer, as measurement note M.06 below explains.
This shows how the work is done, not its results. The names in the diagram are placeholders and the positions are examples; no measurement is shown. Actual measurements are in the National AI Index NL, and the free SEO scan shows what it finds on your page.
Crawlability, loading speed, structure. The work nobody sees, and the base everything rests on. Without foundations, every campaign sinks.
cross-section drawn to scale, not a measurement
Pages that answer questions before they are asked. Each page a beam, each cluster a floor, together keeping the brand standing.
illustrative layout, not an existing client website
We ask a language model the same customer questions for each sector and record which companies it names. Each question is repeated once its previous answer is more than 25 days old. Earlier answers are kept, so you can read what was said before. It produces neither a score nor a trend figure.
a scale, not a measured value
Internal links on your own website and link exchanges with other sites. Every link monitored, credits returned if one disappears. Starter is free.
Open LinkLoop →One brain between your AI tools. ChatGPT and Claude work with the same knowledge of your brand, clients and tone of voice.
Open Jarvis →Smart quotes. From enquiry to proposal while your coffee is still warm.
quotes · under constructionMyParcel shipments from several online shops in one operational dashboard. Exceptions at the top, a preview without an account. MyParcel is a Dutch shipping platform.
Open the dashboard →Seven free tools directly inside Claude or another AI assistant, from an SEO scan to the AI Index.
Connect the MCP server →Free tools and plugins for SEO and AI, without unnecessary clutter on your website.
Explore the tools →Are you mentioned when someone asks a language model for a recommendation? The AI Index asks the same customer questions for each sector and saves every answer, so you can see who gets named and who disappears.
How often the name appears across all nine sectors together. This is a count, not a judgement of quality.
01 Swap.coupons A coupon platform in a field full of major players. SEO from the start: technical work, keywords and content. SRV.01 · SEO
02 Miraflores Thuiszorg Home care in the central Netherlands. Campaigns by care type and region, with enquiries as the sole objective. SRV.02 · PPC · NL
03 Witte Tanden Oisterwijk Dentistry in Oisterwijk, the Netherlands. Location-targeted campaigns by treatment, focused on new appointments. SRV.02 · PPC · NL
04 GOMIJAS Holiday rentals, Costa del Sol. A custom WordPress website, with design, technology and visibility working together. SRV.03 · website · NL An ad group for each care type and region, so someone searching for overnight care in Utrecht, the Netherlands, sees a different advert from someone searching for household support. The screen alongside shows the account structure, not its results.
PPC case studies → NL
We work with businesses that want more than SEO alone or advertising alone. A single service rarely solves the real problem.
Work only on your organic visibility, and you wait months for something an advert could have brought you tomorrow. If a language model never names you either, then for a growing group of buyers you simply do not exist. So we put the six services above side by side and start with the question of which one gets you something soonest, even if that turns out to be only one of them. Alongside these services, social media management uses AI-generated video at a fixed monthly fee rather than an hourly rate. For businesses assessing Jarvis, its trust centre holds the data processing agreement, sub-processors, logging, incident process and what happens when you leave. Vacancies and freelance collaboration describe two ways to work with us, neither of them an employment contract.
We would rather have real growth than as many accounts as possible.
Not modesty, plain arithmetic: a campaign that is adjusted every month based on its actual results needs attention you cannot spread over an unlimited number of clients. There is a practical side too. In a number of trades we work with one client per region and take on no direct competitor in the same working area, because otherwise we would bid against ourselves in the same auction. That is stated per trade and per town on the relevant page, including the region already taken. TheSEO is registered at Albert Plesmanring 9, 3712 DA Huis ter Heide in the Netherlands and works in Central European Time. All six services are delivered remotely. Abroad, strategy does not include a day at your office or a reserved fixed weekday: you deal with the same person throughout, in English, at a time that suits us both. We invoice in euro, without converting to another currency on this site. For business clients elsewhere in the EU with a valid VAT number, VAT is reverse charged. Outside the EU, the treatment depends on your country and is settled in writing before a quote goes out. We work with businesses, not consumers.
A half-hour call is the quickest way to hear what that means for you: which of the six services will help first, what it costs and what it will not do. Book a call NL, or start with the free SEO scan and its 24 checkpoints.
diagram of a measurement record, not a measured value
We repeatedly ask a language model the same customer questions for each sector and record the ten companies it names. Each question is repeated periodically and earlier answers are kept. You can see who is named now, and who appeared six months ago but no longer does.
Nine sectors with their own question lists, 360 questions and 2,520 model answers: those figures and the full methodology are in the National AI Index NL, and every count can be checked against the open data NL. Below are the questions people most often ask about it.
A running measurement of which Dutch business names a language model gives when someone asks a buying question. Nine sectors have their own question list, ten company names are recorded per answer, and seven measurements are kept per question: the current answer plus six earlier ones. You see not only whether you are named, but whether that is changing.
A question is asked again once its previous answer is more than 25 days old. There is no fixed moment when everything runs at once; the index keeps going and every question has its own clock. That is deliberate, because a model does not change on a fixed day either.
The brand report costs €75 as a one-off. If you would rather keep following it than take a snapshot, continuous monitoring costs €75 per month. The index itself is free to view.
Because an AI answer gives a handful of names rather than ten blue links. If you are missing from that list, there is no second page where that customer might still find you. The index shows whether this is already happening in your sector and whether your name appears, before you start guessing.
Three things without signing up: the free SEO scan checks your most important page against 24 checkpoints, our library offers 100 free skills for Claude, and the knowledge base shares the method behind each service. What you need next depends on what the scan shows.