Outsource Google Ads for SMEs Without Wasted Budget
Outsourcing your Google Ads to us means structure instead of guesswork: clear search intent, tracking that works and a landing page that sells. You pay a fixed monthly price per package, with no surprises afterwards. That way your number of enquiries grows while you focus on running the business itself.
The bar hangs unevenly, and that is exactly the point. The right-hand side isn't more important, it's simply daily work that doesn't fit alongside your trade: an account needs attention every week, not every quarter. What sits on the left decides whether it pays off, because the best campaign stalls on a quote that sits untouched for three days. Anyone who wants to do both sides themselves should above all schedule real time for the right-hand side every week.
What outsourcing Google Ads to us means
Outsourcing your Google Ads to us means trading in loose advertising clicks for a considered system. We build profit-focused Google Ads campaigns for SMEs that are serious about growing. Not standard account management where someone checks your bids once a month, but strategy, data, conversion optimisation and continuous improvement based on real figures.
This is the approach of our SEA specialist: first make sure the basics are right, then scale up
That means sharp search intent, tracking that actually works and a landing page that genuinely converts. Who is this for? For SMEs that want to grow without burning budget on the wrong clicks, from small teams to businesses with several locations.
Why most SME campaigns leak money
Most campaigns leak budget on the wrong search intent, weak landing pages and a lack of measurability. Recognise any of these problems? Then there's a good chance you're now paying more for fewer enquiries than you need to.
No intent structure
Campaigns are often built around keywords instead of buying behaviour. The result: you pay for clicks from people who are still browsing, not from people who are ready to buy.
Tracking that doesn't work
Without proper measurement, you optimise on gut feel. You can see that money is being spent, but not which advert, which keyword or which landing page actually delivers enquiries.
Targeting that's too broad
Match types and exclusions aren't tightly managed. As a result, you show up on searches that have nothing to do with your service, and you pay for visitors who don't convert anyway.
Landing page doesn't convert
If the page doesn't sell, you have to buy more clicks to get the same result. That's like mopping the floor with the tap still running: the more budget you put in, the more expensive every enquiry becomes.
From chaos to structure to profit
Outsourcing Google Ads for SMEs only really works once everything is right. We build campaigns that steer towards profit, enquiries and scalability, with a structure you can keep expanding once it's working.
In practice you see three phases
First chaos: broad targeting, no exclusions, lots of clicks and few customers. Then structure: intent clusters, sharp targeting and exclusions that protect your budget. And finally profit: a rising ROAS, a falling cost per lead and optimisation that steers on return instead of on clicks.
You feel that difference in your diary
Higher conversion thanks to better search intent, stronger adverts and sales-focused landing pages. Lower cost per lead thanks to tight targeting, exclusions and continuous quality improvement. And more control thanks to transparent reporting and decisions based on data, not gut feeling.
From chaos to structure to profit, with the same budget
DOC.03 describes three phases that most SME accounts move through in this order. The tempting thing about a story like that is to add a graph with rising figures. We don't do that: this page names a rising ROAS and a falling cost per lead as a direction and not as a number, so the dots below do count, and they measure nothing.
All three boxes contain exactly twelve dots: the same budget, the same clicks. What changes is where they end up. There is no axis and no number attached, because this page names a direction for ROAS and cost per lead, not a figure.
The difference between the first and the third box isn't a bigger budget. It's that in the third box something has been excluded, something has been grouped and something is being measured. That's exactly the work that shifts towards us in the figure above, and that's exactly why the left-hand box holds the same number of dots as the right-hand one.
How we approach it: five steps
Every new campaign means new intent clusters, exclusions, advert variants, landing flow and a measurement plan. We tackle that in five steps.
Intake and goals
We work out together what profit means for your business and what the limits of your capacity are.Tracking
We set up measurement properly, so you know which click actually delivers an enquiry.Structure
We build the campaign structure around buying intent instead of loose keywords.Creatives
We create advert variants that match what the visitor is searching for.Optimisation
We keep improving continuously based on real figures, not on gut feel.Step two isn't admin, it's the condition for step five
DOC.04 sets out five steps in a row and DOC.02 explains what goes wrong when one is missing. The two belong together, because the second step is the only one that gives the last one meaning. Here they're shown in the order they happen, with that dependency as an arc underneath.
The arc is the dependency named in DOC.02: without proper measurement, you optimise on gut feel. You can see that money is being spent, but not which advert, which keyword or which landing page delivered the enquiry.
That's why taking over an existing account with us almost always starts with step two. An account with plenty of history and no reliable measurement isn't an account with data, it's an account with a feeling. What it costs to run that order is in DOC.05, and the €500 set-up fee covers exactly this: the intent clusters, the exclusions, the advert variants and the measurement plan are built from the ground up.
What outsourcing Google Ads for SMEs costs
Transparent pricing without hassle: you know upfront what you're paying, with a fixed monthly price per package and a one-off set-up fee.
One location or service area
€250 a month, one-off set-up €500. For profit-focused growth without the stress. Includes monthly optimisation and keyword management, tightly managed exclusions and action-focused reporting with improvement points.Two to four locations
€350 a month, one-off set-up €500. For businesses that want to learn faster. Includes more segments per service or region, more test cycles a month and tighter steering on return.Five to ten locations
€450 a month, one-off set-up €500. For scale with firm limits. Includes multiple locations and services, deeper analysis and iteration, and scaling up with control.You pay the set-up fee once, because the intent clusters, exclusions, advert variants and measurement plan are then built from the ground up. Our service rates for SEO, Google Ads, social media and branding are on the pricing page NL, and the subscription prices for Jarvis and the MyParcel Dashboard are on their own product pages.
What outsourcing is really about: this round
This page sets outsourcing against guesswork: sharp search intent, tracking that works and a landing page that converts, with negative keywords that are kept up continuously. That word continuously isn't a throwaway clause. Below is the round underneath it.
01search querythe search intent you want to be found for
02auctionbidding on intent, not on as many impressions as possible
03landingthe landing page that matches that intent
04enquiryconversion tracking makes an enquiry countable
05adjustingnegative keywords, kept up continuously
The five steps aren't a one-off delivery, they're a loop. The auction runs again for every search query, and step five feeds step one: whatever delivers nothing gets cut and makes the next round cheaper. That's why this list keeps rolling instead of standing still.
Who this is for and what you can do now
Would you rather work on findability through search engines first, instead of advertising? Then take a look at what we do for an SEO agency in Amersfoort NL or, if you're in Brabant, for an SEO agency in Eindhoven NL. You can also combine both approaches with Google Ads, so you're visible in the short term as well as the long term.
Running into one of the problems from this article, or simply want to know whether your campaigns deliver profit instead of leaking budget? Then a call is the fastest way to find out. Support is available 24 hours a day, 7 days a week via sales@theseo.nl or support@theseo.nl.
Book a call and we'll look together at your current structure, your tracking and your landing page, and where the profit is currently being left on the table.