More jobs with Google Ads for trade businesses in Tilburg
You do the job, we make sure people in Tilburg and the surrounding area find you the moment they are looking for a tradesperson. With separate campaigns per job type, dedicated landing pages and management from €250 per month. No annual contract.
Two parties in the same advertising space, with a different business model
Around Tilburg, a large part of the advertising space is filled by comparison sites. They bid on the same words, but they are selling something different. That difference should show in your advert and on your page.
Why Google Ads for trade businesses in Tilburg calls for specialisation
A trade business rarely does just one thing. One week you fit a new bathroom, the next you replace window frames, hang doors or take on a small renovation. Anyone searching on Google in Tilburg searches just as specifically: bathroom renovation, window frame replacement, handyman for small jobs. One broad campaign built around the word "trade business" treats all those searches the same. The advert stays generic, the cost per click rises, and the visitor lands on a homepage that does not directly answer their question.
Specialisation turns that around
Each type of job gets its own campaign with its own keywords, its own advert copy and its own landing page. Anyone searching for a bathroom renovation sees an advert about bathrooms and lands on a page about bathrooms. A good landing page quickly increases conversion two to three times compared with your homepage, and you see that difference straight away in your cost per enquiry.
There is another reason to target sharply
A large part of the advertising space around Tilburg is filled by comparison sites such as Werkspot, Trustoo and Slimster. They advertise broadly, not specifically. That leaves plenty of room, on focused local combinations, for a trade business that advertises for itself with a concrete message. You can read how we build that kind of structure on our page about Google Ads for trade businesses.
Our approach: a dedicated campaign per job type
We start with keyword research for your types of job and your service area. By default, we aim campaigns at a radius of around thirty kilometres around Tilburg, including places such as Goirle, Berkel-Enschot, Udenhout and Oisterwijk, but narrower or broader is also possible. After that, we build up the structure:
Campaigns per job type
, so the search, the advert and the page always line up.Negative keywords
that keep job seekers, DIYers and other irrelevant clicks out.Landing pages per service
, focused on one question and one clear next step.Conversion measurement
on phone calls and quote requests, so you can see what every euro delivers.Monthly optimisation
on enquiries and customer value, not on individual clicks.We run this same structure across the whole region, including for roofers in Tilburg NL and paving contractors in Tilburg NL and painters in Tilburg NL. The keywords, the cost per click and the season differ by trade, but the principle stays the same: specific beats generic.
Five layers beneath a single campaign per job type
The section above describes the structure in running text. Here it appears as a stack, in the order in which we build it. The bottom layer is the only one that is never finished.
- 01Keyword researchFor your types of job and your service area, narrower or broader than the default is also possible.
- 02Campaigns per job typeSo the search, the advert and the page always line up.
- 03Negative keywordsJob seekers, DIYers and other irrelevant clicks kept out.
- 04Landing pages per serviceFocused on one question and one clear next step.
- 05Monthly optimisationOn enquiries and customer value, not on individual clicks.ongoing
What it costs and what you can expect
Google Ads for trade businesses in Tilburg has two cost components: management and your advertising budget. Management starts at €250 a month with a one-off €500 set-up fee for a business with a single location. If you work from several locations, the structure grows with you to €350 or €450 a month.
You pay the advertising budget directly to Google
For trade campaigns in the Tilburg region, we recommend a budget of at least €500 to €600 a month; below that, you gather too little data to steer effectively. Cost per click for local trade keywords is usually between €1.10 and €3.50. Google does not publish cost-per-click figures by industry or by city; this is the range we see in our own accounts NL, and the price itself is set in the advertising auction.
Once you approve, your campaign goes live within seven to ten working days
We use the first few weeks to gather data and adjust course. So don't expect a full diary in week one, but you will get an increasingly sharp picture of what a click and an enquiry cost you, and where the budget delivers the most. You are not tied to anything: no annual contract, and you can cancel monthly.
Want to know what is achievable in your situation
Book a call, and we will work it through together based on your types of job and service area. Or first take a look at all trades and regions NL for which we use this approach.
Service area around Tilburg
We aim campaigns at where you actually work. For trade businesses in Tilburg, that usually means Tilburg itself plus Goirle, Berkel-Enschot, Udenhout and Oisterwijk. If you only work in part of that area, we target only that part: that way you never pay for clicks from places you do not cover, and people in your own service area see you more often instead.
Switch off anywhere you don't drive to, and the campaign disappears there
The paragraph above already says it: if you only work in part of this area, we target only that part. Here you can do it yourself. A place that is switched off stays readable, it simply does not run.
The campaign is switched on in five places: Tilburg, Goirle, Berkel-Enschot, Udenhout and Oisterwijk. Tap a place to switch it off.
Frequently asked questions about Google Ads for trade businesses in Tilburg
What does Google Ads cost for a trade business in Tilburg?
Management starts at €250 a month with a one-off €500 set-up fee for a business with one location; from multiple locations, the structure grows to €350 or €450 a month. You pay the advertising budget directly to Google. For trade campaigns in the Tilburg region, we recommend a budget of at least €500 to €600 a month, with cost per click usually between €1.10 and €3.50.
Which places around Tilburg does the campaign cover?
Tilburg itself plus Goirle, Berkel-Enschot, Udenhout and Oisterwijk. If you only work in part of that area, we target only that part.
Could you also start working for my competitor in Tilburg?
No. We never work for direct competitors in the same area, and for trade businesses the Tilburg region is still available at the moment. First come, first served.
How quickly do I go live, and why is that not the verdict straight away?
Once you approve, your campaign goes live within seven to ten working days. From that point you are visible, but the first few weeks are measuring weeks: that is when we see which keywords produce enquiries and which only cost clicks. Judge a campaign after a week, and you are judging it on chance. That is also why we advise starting with a budget of at least €500 to €600 a month: below that, too few searches come in to draw any sensible conclusion.
What does a click cost for a trade business on Google Ads?
The cost per click for trade campaigns varies by region, job and competition. On its own, though, the cost per click says little. The real difference lies in how many relevant enquiries a campaign produces and what a new customer is ultimately worth to the trade business.
How quickly can I go live?
Within 7 to 10 working days once you approve the proposal. Want to move faster ahead of summer? That is possible too.
Do I need my own landing page?
A good landing page increases conversion 2 to 3 times compared with your homepage. Don't have one? We build one for you. Already have one? Then we take a critical look at whether it works, honestly and without judgement.
What if I am not satisfied after 3 months?
Stop whenever you like. No annual contract, no quarter's notice period. We run on results, not obligation.
Do you also work with an existing Google Ads account?
Yes. Either we take it over and rebuild it, or we advise your current manager on where it can improve. Both are possible.
What if my budget is smaller than €600?
Below an advertising budget of €500 to €600 a month, Google Ads for trade work usually makes little sense in the Tilburg region, especially during the summer peak. In that case there are other routes (local SEO, Google Maps optimisation, your own Trustoo or Slimster profile). We are honest about that too.
By default within 30 km of Tilburg. That is Tilburg, Goirle, Berkel Enschot, Udenhout, Oisterwijk, Hilvarenbeek, Waalwijk, Kaatsheuvel, Loon op Zand, Dongen, Rijen, Gilze, Diessen and everything in between. Wider or narrower? That is possible too.
A handful of local trade businesses. Most of the advertising space is filled by comparison sites such as Werkspot, Slimster, Trustoo, Solvari and online shops such as klus Outletshop. On specific local combinations such as "job reeshof" or "renovation berkel enschot" there is still plenty of room.
What if my trade business already works with another marketing agency?
That is not a problem. We only start after we have reviewed the situation. If another party is already active, we analyse whether there is room to perform better without duplicate costs. In many cases we spot improvements straight away in targeting, keywords or advert copy.
Frequently asked questions about Google Ads for trade businesses, covering costs, local advertising, return on investment, how quickly you see results and the management of your campaigns.
Shall we take a look at your campaigns?
A first conversation is free and without obligation. Together we look at your current visibility and what there is to gain in your region.
Google Ads pricing for trade businesses
The price for managing your Google Ads depends on the number of locations and how extensive your campaigns in the region are.
These packages are made for trade businesses that want more customers from the local area, want to advertise multiple locations and want to keep growing steadily in their region.
Cost per click matters, but return on investment is decisive
Many business owners start with the same question: what does a click cost for a trade business on Google Ads? That question makes sense, but without the right context, such a figure says little on its own. A click at €3.80 might look expensive, but if it brings in a customer who takes on multiple jobs, that click is actually cheap.
For trade work, the cost per click usually depends on the region, the type of job, local competition and the way the campaign is set up. Keywords such as trade business tilburg, bathroom trade business tilburg or renovation project job tilburg often carry a different commercial value, and therefore a different cost per click too.
That is why we never steer purely on cheap clicks. We look at the likelihood of an introductory conversation, the expected customer value and demand within your service area. The result is a campaign that does not necessarily have the lowest CPC, but does have a healthy cost structure and better profit per new customer.
Cost per click for trade businesses on Google Ads
Google Ads costs for trade businesses depend on region, local competition, installation-focused job keywords, advert relevance and the quality of the landing page. The average cost per click for trade job keywords often falls within a range that is useful for forecasting, but profitability mainly depends on lead quality, introductory-conversation rate and customer value.
Summary: you should not judge a profitable Google Ads campaign for trade businesses on cheap clicks alone. Local search demand, the right keywords, the quality of the enquiries, how you follow up and the value of a customer together determine whether your campaign is profitable.
Tip: add review extensions, trade customers always read them
Specific keywords plus location targeting in Tilburg draw out the serious enquiries.
Weekends are peak time in Tilburg
Construction customers in Tilburg search more often at weekends. Plan a higher budget for Saturday and Sunday.
You build trust before the conversation
A strong first impression, the advert, the page and reviews, decides whether someone takes you seriously before the quote even happens.
More Google Ads from TheSEO
TheSEO provides the same campaign strategy for trade businesses in Hilversum.
We also work with roofers in Tilburg. See how our campaigns work.
Below we answer the most common questions from trade businesses that want to attract more local customers through Google Ads.