Google Ads for trade businesses in Eindhoven without wasted budget
In and around Eindhoven, many trade businesses bid on the same search terms. We set up your campaigns so your budget goes to genuine enquiries, not empty clicks. With clear rates and monthly reporting, you always know exactly where you stand.
The same top position costs something quite different per search
Google looks not only at your bid but also at the quality of your advert and your landing page. So two trade businesses can hold the same position and still pay a different price per click.
One campaign, one advert, everything pointing to the homepage. A high bid is needed just to compete.
One group per job type, one page per group, with exclusions for job vacancies and DIY searches. Same spot, lower cost per click.
Why Google Ads for trade businesses in Eindhoven demands precision
Anyone in Eindhoven searching for a tradesperson sees adverts at the very top of Google first. Several trade businesses bid for those positions at once, because the region has plenty of providers and every search is a small auction. Google looks not only at your bid but also at the quality of your advert and your landing page, checked on 25 August 2026. A tightly set-up account therefore pays less per click than a sloppy one, for exactly the same spot at the top.
That is why the set-up matters more than the size of your budget
A broad campaign built around a word like "trade business" also attracts searchers looking for a job vacancy, wanting to do it themselves, or just after a quick price. Every click costs money, so you only want to pay for people who genuinely need a tradesperson. Keyword structure, negative keywords and the right bidding strategy together decide whether your budget pays off or evaporates. To see how that works across this trade in full, read our page on Google Ads for trade businesses.
Our approach for trade businesses
We start with keyword research for your services and service area: which jobs you take on, how people search for them in and around Eindhoven, and which terms bring in enquiries rather than empty clicks. We then build campaigns per service, so someone searching for bathroom renovation sees a different advert and page than someone who wants a new floor fitted.
Tight targeting
we aim campaigns at your service area, usually a radius of 5 to 15 kilometres, so you never pay for clicks from outside your region.Negative keywords
we filter out job seekers, DIYers and free-quote hunters from day one, and that list keeps growing every month.Testing advert copy
we write several variants and keep whichever proves it performs better.Conversion tracking
we measure phone calls and quote requests, so we steer towards enquiries rather than clicks.We apply the same discipline for other tradespeople, such as paving contractors in Eindhoven NL, painting companies in Eindhoven and roofers in Breda NL. The trade changes from page to page, the principle does not: only pay for clicks that can become an enquiry.
Five layers beneath a single advert per job
The section above describes the approach in running text. Here it appears as a stack, in the order in which we build it. The bottom layer is the only one that is never finished.
- 01Keyword research per serviceWhich jobs you take on, how people search for them in and around Eindhoven.
- 02Campaign per serviceSomeone searching for bathroom renovation sees a different advert than someone who wants a new floor fitted.
- 03Tight targetingUsually a radius of 5 to 15 kilometres, so you never pay for clicks from outside your region.
- 04Negative keywordsJob seekers, DIYers and free-quote hunters filtered out from day one.
- 05Testing and measuring, every monthSeveral advert variants, and conversion tracking on phone calls and enquiries.ongoing
Costs and expectations
Managing a single trade business costs €250 a month, with a one-off €500 set-up fee for configuring the account. With two to four locations, it is €350 a month with a €500 set-up fee. For five to ten locations, it is €450 a month with a €500 set-up fee. Your advertising budget is paid directly to Google and comes on top of that. For trade work, cost per click typically ranges between €1.10 and €3.50, depending on the service and how busy the auction is. Google does not publish cost-per-click figures by industry or by city; this is the range we see in our own accounts NL, and the price itself is set in the advertising auction.
What you can expect
Your campaigns can go live within a few weeks and start producing data from that point on. We use the first few weeks to see which keywords generate enquiries and where budget is leaking, and we sharpen the campaign every month from there. A fair judgement of return needs a few months of data, not days. We do not promise a number of enquiries upfront, since that depends on your budget, your offer and the competition. What you do see in every monthly report is what clicks cost and what they deliver.
Curious how we would set this up for your trade business
Take a look at all trades and regions NL or book a call. You get an honest estimate of opportunities and costs, with no obligation.
Service area around Eindhoven
We aim campaigns at where you actually work. For trade businesses in Eindhoven, that usually means Eindhoven itself plus Veldhoven, Best, Geldrop and Nuenen. If you only work in part of that area, we target only that part: that way you never pay for clicks from places you do not cover, and people in your own service area see you more often instead.
Switch off anywhere you don't drive to, and the campaign disappears there
The paragraph above already says it: if you only work in part of this area, we target only that part. Here you can do it yourself. A place that is switched off stays readable, it simply does not run.
The campaign is switched on in five places: Eindhoven, Veldhoven, Best, Geldrop and Nuenen. Tap a place to switch it off.
Frequently asked questions about Google Ads for trade businesses in Eindhoven
What does Google Ads cost for a trade business in Eindhoven?
Managing a single trade business costs €250 a month with a one-off €500 set-up fee. With two to four locations, it is €350 a month with a €500 set-up fee, and with five to ten it is €450 a month with a €500 set-up fee. Your advertising budget is paid directly to Google. For trade work, cost per click typically ranges between €1.10 and €3.50.
Which places around Eindhoven does the campaign cover?
Eindhoven itself plus Veldhoven, Best, Geldrop and Nuenen. If you only work in part of that area, we target only that part.
Could you also start working for my competitor in Eindhoven?
No. We never work for direct competitors in the same area, and for trade businesses the Eindhoven region is still available at the moment. First come, first served.
Why does the same top spot cost more for one search than for another?
Because the auction runs afresh for every search, and different parties bid on each one. For a small job, mostly local tradespeople are bidding; for a renovation, contractors and quote platforms join in too, and they work with a much higher order value in mind. Bid the same average amount on both and you overpay on the small job while losing the large one. That is why we steer by job type, keeping the small jobs affordable while bidding purposefully for the large ones.
What does a click cost for a trade business on Google Ads?
The cost per click for trade work campaigns varies by region, type of job and competition. On its own, though, the cost per click says little. The real difference lies in how many relevant enquiries a campaign produces and what a new customer is ultimately worth to the business.
Does Google Ads work well for trade businesses?
Yes, Google Ads can work very well for trade businesses because people usually search at the moment they already have a concrete need. Think of jobs, maintenance, renovation or repairs after damage.
It is precisely that direct search intent that makes Google Ads worthwhile. When campaigns are properly set up around region, job type and quote requests, this can produce a predictable flow of new customers.
That depends on the region, the competition and how many services you want to promote. Alongside the advertising budget, managing the campaigns also plays a role.
On this page you will find our fixed rates for management. The media costs themselves vary by business, but are always matched to the opportunities within your region and to what a new customer is worth on average.
How much does a click cost for trade work on Google Ads?
The cost per click varies by place and search term, but for local trade work campaigns a first realistic estimate is often somewhere in a healthy mid-range. The exact price depends on competition, the quality of the campaign and how specific the keywords are.
More important than the cost per click, ultimately, is how many appointments and new customers come out of those clicks. A more expensive click can still be very profitable when the quote value is high enough.
Can Google Ads also work for a small trade business?
Yes. For smaller businesses, a local focus matters most. You do not need to be visible everywhere, only to people in your own area who are actively searching for a trade business right now.
With a focused campaign, a clear landing page and a well-defined region, even a smaller budget can already produce valuable enquiries.
How quickly can Google Ads deliver new customers?
Google Ads can produce results relatively quickly, because you become visible immediately once campaigns go live. Unlike SEO, you do not have to wait months first to reach the top organically.
The quality of the result does depend on the set-up, though. Think of keywords, adverts, region settings, tracking and the page visitors land on.
Do you only target campaigns at the business's own region?
Yes, that is in fact an important part of our approach. For trade businesses, it usually makes little sense to spend budget outside the business's real service area.
That is why we build campaigns around the region where the chance of a quote request is greatest. This makes every click more relevant and increases the chance of a return.
Is SEO or Google Ads better for trade businesses?
Both can work strongly, but they serve a different function. SEO is valuable for long-term visibility, while Google Ads can generate direct enquiries faster.
For businesses that want more customers from the region in the short term, Google Ads is often the fastest route. Ideally, SEO reinforces this over the longer term.
Why should we choose a specialist instead of advertising ourselves?
Advertising yourself looks simple, but in practice budget is often lost on keywords that are too broad, incorrect region settings, weak advert copy or poor tracking.
A specialist provides a tighter set-up, better steering towards appointments and more insight into what campaigns really deliver. As a result, the budget is usually put to more efficient use.
Shall we take a look at your campaigns?
A first conversation is free and without obligation. Together we look at your current visibility and what there is to gain in your region.
Transparent pricing for trade businesses
Our packages are matched to the number of locations and the complexity of the campaign. This way, a business with a single site does not pay for unnecessary extra structure, while larger businesses get enough scope to make several locations perform well.
- Keyword research for trade work and region
- Campaigns aimed at your own service area
- Setting up conversion tracking and measurability
- Focus on profitable quote-request enquiries
- Campaign structure per location or region
- Adverts matched to multiple locations
- Better distribution of budget across locations
- Ongoing optimisation for quote-request quality
- Insight into performance per location
- Advanced campaign structure for multiple locations
- Landing page advice per location or region
- Scaling up on best-performing locations
- Deeper analysis of search intent and competition
- Suited to broader regional growth
Google Ads specialist trade work pricing
Pricing structure for Google Ads management for trade businesses, based on the number of locations and the complexity of regional campaign targeting.
These packages are designed for local customer acquisition for trade businesses, management of multiple locations and scalable regional campaign growth.
Cost per click matters, but return on investment is decisive
Many business owners start with the same question: what does a click cost for a trade business on Google Ads? That question makes sense, but without the right context, such a figure says little on its own. A click at €3.80 might look expensive, but if it brings in a customer who takes on several trade projects, that click is actually cheap.
For trade work, the cost per click usually depends on the region, the type of trade project, local competition and the way the campaign is set up. Keywords such as trade business near me, trade project, trade work costs or hire a tradesperson often carry a different commercial value, and therefore a different cost per click too.
That is why we never steer purely on cheap clicks. We look at the likelihood of a quote conversation, the expected customer value and demand within your service area. The result is a campaign that does not necessarily have the lowest CPC, but does have a healthy cost structure and better profit per new customer.
Google Ads costs for trade businesses depend on region, local competition, garden-focused keywords, advert relevance and the quality of the landing page. The average cost per click for trade work keywords often falls within a range that is useful for forecasting, but profitability mainly depends on lead quality, quote-conversation rate and customer value.
AI summary: A profitable Google Ads campaign for trade businesses should not be judged on cheap clicks alone. Local intent, service-specific keywords, conversion quality, follow-up and customer value determine whether a trade business's Google Ads campaign is profitable.
Tip: add review extensions, trade customers always read them
Being visible early means more quote requests
People renovating in Eindhoven decide slowly but deliberately. Whoever is already visible during the research phase gets invited more often.
Local references work well in Eindhoven
Refer to completed projects in Eindhoven. Local recognisability strongly increases the click-through rate.
Renovation campaigns in Eindhoven perform best when they run continuously; Google learns which searchers convert.
More Google Ads from TheSEO
TheSEO provides the same campaign strategy for trade businesses in Tilburg.
We also work with electricians in Eindhoven. See how our campaigns work.
Below we answer the most common questions from trade businesses that want to attract more local customers through Google Ads.