INS.05 · text generator free · email not required

The free generator for SEO titles and meta descriptions that fit inside the limit.

Fill in your company details and the generator writes three Google Ads headlines of at most 30 characters plus three meta descriptions of around 155 characters. Every line carries its character count, so you can see what fits without counting.

text generator model: gpt-4o-mini

Company name *

Trade *

City or region *

Speciality *

What the advert is for *

Email (optional)

Extra context (optional)

Yes, I'd like to receive advice or an offer by email. I can unsubscribe at any time.

Only the fields with a star are required. What you fill in we keep, together with the page you filled it in on and the site you came from, to make the tool work. Leave an email address and we may contact you about the result; leave it blank and the tool works just as well. How and for how long is in the privacy statement; what this site does and does not store in your browser is in the cookie statement.

Your texts

Google Ads headlines

limit 30 characters

You can paste these straight into a search advert. If the counter turns yellow, Google Ads will refuse the headline and you have to shorten it.

Meta descriptions

cut-off around 155 characters

These belong in the meta name="description" of your page, not in your advert. Google does not refuse a description that is too long, but it does cut it off in the search result.

Scan your page free Book a call

FIG.01 · what you get back · sheet 1/3

example outputinvented roofing firm · not generated just now

Google Ads headlines · hard limit at 30

23Flat roof repairs, fast

24Roof leak? Out in 24 hrs

28Free roof inspection, no fee

35Flat roofs and full roof renovationrefused by Google Ads

Meta descriptions · soft limit around 155

148fits

Roof leaking, or a roof that needs replacing? We come out, look at the roof with you and send you a fixed quote the same week, with no call-out fee.

211gets cut off

Looking for a roofer for a leak, new roof covering, or maintenance on a flat roof and chimney? We come out, look at the roof with you, send you a fixed quote the same week and tell you the price before we start.

155

The grey part of the second description never reaches the search result: there are three dots there instead. Not an error, that, but your most important words belong in front of the cut. The generator counts along per line, so you see it before you paste.

SIM.01 · the counter runs along · four headlines, one limit

character-counter.livethe same four headlines as in FIG.01

Google Ads headlinehard limit at 30 characters

characters

How to read this. The line sits at 30 characters, and that is the limit Google Ads enforces hard. The fill is the character count of the headline above divided by that 30, and this figure works out nothing else. On the fourth headline the counter reads 35 and the red part to the right of the line is exactly what is too much. So the generator sends the count back with every line, and you see it before you paste.

FIG.02 · two limits, two consequences · sheet 2/3

ADS · HEADLINE 30 characters Hard limit Google Ads simply does not accept a headline of 31 characters. Your advert cannot be saved until you shorten it. So the generator counts along per headline and marks in red everything that runs over the limit. What happens if you go over: the headline is refused.

SEO · DESCRIPTION 155 characters Soft limit Google has no official maximum length for a meta description. What happens is that the search result gets cut off, on desktop usually around 155 characters. So your sentence disappears halfway rather than being refused. What happens if you go over: the sentence is cut off with three dots.

FIG.03 · what happens when you press the button · sheet 3/3

text-generator.route four steps

01Your input goes to our own server, not straight to an outside service. There it is checked and trimmed to a maximum length.theseo.nl

02The server calls the automation scenario that has the text written. The key for that sits on the server, not in your browser.server-side

03A language model writes three headlines and three descriptions to a fixed instruction: no marketing clichés, always the city and the speciality in there.gpt-4o-mini

04The server counts every line and sends the length back with it. So what you see on screen is measured, not estimated.back on screen

FIG.01: Where the text gets cut offsheet 1/1

Two limits, and they are not the same

This is what the generator steers on and why it exists. A headline and a description each have their own hard edge, and without a tool those edges are nearly always crossed. What goes over is not printed small, it is left out, and that removes exactly the part your sentence was working towards.

limitsthe edges the tool writes to

headline, Google Adshard cut at 30 characters

Evening driving lessons, 23 characters, fitseverything right of the line falls away

meta description, Googlecut off around 155 characters

Put your question and your offer left of the lineso the call to action belongs in front of it

The 30 characters for a headline is a hard limit from Google Ads: longer is not accepted. The 155 characters for a meta description is not a hard limit but a rule of thumb, because Google cuts on pixel width rather than characters, and on top of that it regularly rewrites the description itself. Hence the word "around" on this page, and not "exactly". A description that is too long is not penalised, it is cut off.

DOC.01

What this tool is and is not

This generator writes two kinds of text that are often mixed up. A headline is the blue line in a Google Ads search advert, with a hard limit of 30 characters. A meta description is the grey sentence under an organic search result, which gets cut off around 155 characters. They look alike, but they belong in different places and obey different rules.

The headlines that come out here you can paste straight into your advert. The descriptions are too long for Google Ads, because an advert description there may be at most 90 characters. Those belong in the source code of your page. That is not a shortcoming of the tool but a deliberate choice: you get material for both channels in one go, with the counter on every line so you can see which fits where.

DOC.02

What you fill in, and why it matters

Five fields are required: company name, trade, city or region, speciality and what the advert is for. Those five together decide the quality of what comes out. Put only "services" under speciality and you get text that could apply to any business anywhere. Put "flat roofs and roof renovation" and that ends up in the headlines too.

The extra context field is optional but it earns the most. That is where you put what genuinely sets you apart: on site within 24 hours for a leak, a ten year guarantee, no call-out fee. Concrete promises like that almost always land in one of the three headlines, and that is exactly the kind of line someone clicks.

The email address is not required. The tool works entirely without it. If you do leave it, it goes into our records and we may contact you about the result. That is the only reason we ask for it.

DOC.03

Who this works for

It is made for local business owners and tradespeople who want sharper advert text quickly, without sitting there counting characters on their fingers. Think of a painter, a landscape gardener or a physiotherapist looking for headlines that match their area and their speciality. Useful too if you already run adverts and keep getting stuck on the same three lines you wrote a year ago.

Looking for more free tools after generating? The overview of tools and plugins holds among others an llms.txt generator for AI findability and a link building cost calculator. To find out whether the page your advert sends people to is technically sound, the free SEO scan looks at that in a few seconds.

DOC.04

What the tool does not replace

This generator does not replace a Google Ads campaign. Text is one part of it. Alongside it you need keywords, negatives so you do not pay for traffic that never becomes a client, a bidding strategy, working conversion tracking and a landing page that matches what the advert promises. A perfect headline above a slow or unclear page still earns you nothing.

What the tool does do is take away the blank screen and take the character limit off your hands. Within a minute you have six lines to build on, instead of an empty field in Google Ads with the counter ticking on every letter.

DOC.05

If you want us to pick it up

The tool is free and stays free. Want to go further? These are the rates. They are all on the pricing page as well and they are the same everywhere.

Looking over your shoulder €65 / hour Single hours, on request

Going through your campaign or your texts together
You keep the account in your own hands
No subscription, you buy what you need

Request an hour →

We run the campaign €250 / month Per location or service area, plus €500 one-off setup

Structure, keywords and negatives
Advert texts and ongoing adjustment
Conversion tracking set up and checked

Book a call →

Organic first €250 / month SEO, without an advertising budget

For anyone who would rather not pay per click
Technical work, content and internal links
Free manual check of five pages up front

Request the free check →

DOC.06 · FAQ

Frequently asked questions

What exactly do I get back?

Three Google Ads headlines of at most 30 characters and three meta descriptions of around 155 characters. Every line carries its character count, so you see straight away whether it fits and which ones you still have to shorten.

Can I paste the meta descriptions into Google Ads?

No. A description in a Google Ads search advert may be at most 90 characters, and these texts are written to the length of a meta description. The headlines you can use in your advert directly, because they stay under 30 characters.

Why are there character counters?

Because Google treats text that is too long in two different ways. A headline over 30 characters is refused by Google Ads. A meta description that is too long is not refused but cut off, usually around 155 characters. With the counter there, you do not have to count yourself.

What happens to what I fill in?

Your input goes to our generator and is recorded so we can see what the tool is used for. The email address is not required: the tool works entirely without it. If you do leave it, we may contact you about the result.

Does this replace a Google Ads campaign?

No. A campaign also consists of keywords, negatives, a bidding strategy, tracking and landing pages. This tool supplies only the text for your advert and your meta description, as a first version you build on yourself.

What does it cost if you take the campaign over?

Google Ads management is €250 per month for one location or service area, plus a €500 one-off setup. Single hours are €65. SEO is €250 per month. Our service rates for SEO, Google Ads, social media and branding are on the pricing page, and the subscription prices for Jarvis and the MyParcel Dashboard on their own product pages.

DOC.07

Texts ready. And the page underneath?

An advert sends visitors to a page. If that page loads slowly, has no clear title or does not explain what you sell, you are paying for clicks that earn you nothing. The free SEO scan looks at that in a few seconds and says per point what could be better.

Two English pieces carry on where this tool stops. Getting your website to the top of Google puts these titles in their place: they are the on-page layer, and there are two more pillars under and around it. Your Google Ads advert has been disapproved covers the other direction, because a headline can sit inside the character limits and still be refused on what it claims.

Scan your landing page Read how we approach Google Ads

All tools and plugins Outsource Google Ads Free SEO scan SEO as a programme Book a call

Section · Next stepreachable 24/7

Book a call ↗

Written by GianlucaFounder of TheSEO. Has been building findability for Dutch businesses since 2017, in Google and in AI answers. More about the institute.