More divorce and dismissal cases from your region via Google Ads

Yes, Google Ads can work very well for law firms because people often only search when a concrete legal situation is already in play. Think divorce, alimony, visitation, dismissal, employment conflict or settlement agreement.

It is precisely this direct search intent that makes Google Ads interesting. When campaigns are properly set up by region, jurisdiction and intake request, this can ensure a predictable inflow of relevant files.

It depends on the region, the competition, the chosen jurisdictions and the desired advertising budget. Besides media costs, campaign management also plays an important role.

On this page, you will find our fixed rates for management. The advertising budget with Google itself will be aligned with the opportunities in your region and with what a new case is worth on average for your firm.

The click price varies by region, keyword and area of law. Keywords around family law and employment law tend to be more expensive than in many other local industries, as the commercial value of a new file is higher.

More important than the click price is ultimately how many intake requests and new files result from those clicks. A more expensive click can make perfect commercial sense when a profitable business arises from it.

Yes, family law is precisely an area of law in which people often actively seek at the time when help is needed immediately. Think of terms like divorce lawyer, alimony lawyer, visitation lawyer or help with custody and parenting plan.

With the right campaign structure, you can be visible at precisely those moments and attract intake requests from people who are already in a decisive phase.

Yes, Google Ads works well for employment law too, as many searches stem from immediate urgency. Think instant dismissal, reviewing settlement agreement, conflict with employer or help with reorganisation.

In employment law, speed is crucial. When someone is looking for immediate help, you want to be visible at the moment that need arises.

Google Ads can deliver results relatively quickly, as your firm can become directly visible as soon as campaigns go live. You don't have to wait months for this first, as is often the case with SEO.

The quality of the result does depend on the set-up. Keywords, region settings, ads, landing pages and intake follow-up make all the difference in this.

Yes. It is precisely for smaller offices that focus is important. You don't need to be visible across the whole of the Netherlands, but mainly to people in your own region who are actively seeking legal help right now.

With a targeted campaign, clear landing page and tight region demarcation, even a smaller budget can generate interesting intake requests.

In most cases, yes, because regional relevance is a key advantage for many law firms. Many litigants prefer to choose a lawyer who feels easily accessible and is in or near their own region.

This is why we build campaigns around your office's true area of operation, ensuring that the budget is primarily directed towards relevant searchers.

Yes, you can. In that case, it is precisely important to properly break down campaign structure, keywords and landing pages by jurisdiction and often also by case type.

This way you prevent family law and labour law from getting mixed up and maintain a better overview of where budget, leads and returns are coming from.

A good landing page increases the chances that a searcher will actually contact you. Someone searching for divorce lawyer expects different information and persuasion than someone searching for help with redundancy or a settlement agreement.

When ad, keyword and page match up well, both relevance and chances of an intake request usually increase.

Both can work strongly, but they serve different functions. SEO is valuable for long-term visibility and authority, while Google Ads can generate direct intake requests faster.

For offices looking to attract more files from their region in the short term, Google Ads is often the quickest route. Ideally, SEO and Google Ads reinforce each other in the longer term.

A high case value is more important than just a low CPC. A cheap click may seem attractive, but says little when it doesn't result in an intake or case.

A campaign becomes interesting when the cost per new case is proportional to the turnover and margin such a case generates for the firm.

Yes, that is precisely the essence of a good campaign. We do not steer for as many visitors as possible, but for as many relevant intake requests and new files as possible.

Therefore, we pay attention to search intent, conversion measurement, landing pages and the quality of campaign set-up rather than just click volume.

Self-advertising seems easy, but in practice, legal ad budgets are often wasted on too broad keywords, wrong region settings, weak ad texts, insufficient exclusions or poor tracking.

A specialist ensures tighter set-up, better management of intake quality and more insight into what campaigns really deliver. As a result, the budget is usually used more efficiently.

We look not only at clicks, but especially at intake requests, cost per lead, cost per new file and the average value of cases arising from campaigns.

This creates a much more realistic picture of returns than if you only look at CPC or click volume.

That depends on your focus, but for example, consider a divorce lawyer, alimony lawyer, contact arrangement lawyer, employment lawyer, dismissal lawyer, settlement agreement lawyer, or employer dispute lawyer.

The right keywords depend on your region, your specialisation, and the commercial value of the matters you want to target.