Menu
National AI index 2026

National AI index for Dutch companies by TheSEO

See by sector which brands are still mentioning, recommending or skipping AI models. The national AI index shows where visibility is shifting from search results to AI answers without a click.

AI Visibility score by brand Estimating AI traffic loss Trends by sector
Check my AI risk View live scoreboard
The index only uses answers from AI models, no customer data
Average AI visibility score
Dutch top brands
67/ 100
Average visibility of the top 100 brands included in the index based on responses from AI.
Estimated AI Mentions per day
12.526
ChatGPT, Gemini and Perplexity together
Average traffic loss
23%
Average share of top 100 brands shifting traffic to AI answers
Display of index, no customer data
AI index explained

What exactly does the national AI index show?

The index combines 360 signals from 3,600 AI responses into a score per brand. This not only shows you whether you are still being mentioned, but also whether your position is getting stronger or weaker within your market.

Live model
3600+

AI responses and signals are aggregated into a clear picture of visibility, loss and movement by brand.

◎

AI Visibility score by brand

A score between zero and 100 that shows how often AI models mention your brand, how prominently you are featured and how strong your position is within your own sector.

↘

AI Traffic loss estimation

A percentage that reveals how many potential clicks are probably already being captured by AI overviews, summaries and answers with no click-through.

▲

Trends by sector and brand

A comparison with the previous period, so you can see which brands are gaining ground, which players are actually sinking and where new opportunities are emerging within a sector.

Important: this index looks not just at classic SEO visibility, but rather at the shift towards AI answers. As a result, you are more likely to see where brands are getting stronger or weaker digitally than in a regular ranking list.
AI visibility by sector

Live AI Index scoreboard from TheSEO

A live overview of how brands within different sectors score on AI visibility, trend and estimated traffic loss. By default, we show the Top 10 first so the table loads faster and more logically. Then the visitor can expand to the Top 100.

Live data All 100 most AI-appointed companies Updated every 19 days

Live scoreboard from the AI Index

This data is loaded live and is fully up-to-date. See all at TheSEo the 100 strongest Dutch AI brands from different sectors.

Display
Sector
Live AI Index data is loaded...
Get ahead in a world with AI

This is how TheSEO helps you achieve visibility in AI convert into real visitors

The national AI index shows how AI talks about your brand. As a result, during our trajectories, we know how to translate that into concrete actions. From an initial session where you understand what is happening to a full report and an ongoing AI alert subscription.

Entry-level analysis
AI index session
€ 790 One-off, online session
  • If your brand is not listed, we will test where your brand would most likely appear
  • Get an estimate of AI visibility score and AI traffic loss in your sector
  • 1-hour online session where we give concrete steps based on your situation
Perfect if you want to quickly and concretely understand what AI is doing to your visibility and whether a larger trajectory makes sense.
Most chosen route
Deepening report
AI visibility report customised
€ 1.900 Report, session and actions
  • Comprehensive AI visibility report for your brand compared to your chosen competitors
  • See by AI model and by search theme where you are gaining or losing ground
  • Concrete SEO and content actions to get mentioned more often in AI answers
  • Advice on how to influence AI responses instead of just losing to that layer
Ideal if traffic or requests are dropping and you want to see in black and white whether AI is the cause of that, with a plan to reverse it.
Industry report
AI sector report
€ 490 By sector report
  • Get a complete overview of which brands AI is naming and recommending in your sector
  • Trend picture of who gains visibility in AI and who slowly disappears from view
  • To be viewed as PDF or as raw data
Useful for executives, marketing and sales who want a broader view of their market in AI and not just their own brand.
Continuous monitoring

AI alert subscription to national index

With the AI alert subscription, you no longer let AI visibility sink into the background. You get updates as soon as scores change, so you don't react only when analytics are already in the red. You will also receive an alert when your brand is mentioned and within which query.

€ 98 Per month, per brand
  • Monthly update of AI visibility score and AI traffic loss
  • Brief indication of notable decreases or increases by sector
  • Alerts when your brand is named
For larger brands, multiple domains or international markets, we coordinate a separate subscription. The goal remains that you adjust earlier than your competitors.
Discuss AI alerts See sample scores from the index first
Consultancy for customised projects from € 300 per hour
From insight to action

This is what a journey looks like when we really link SEO and AI together

The national AI index is the starting point. Then we link AI visibility to your SEO, content and campaigns so that everything works together rather than separately.

1
Taking stock of your brand and sector Together, we determine the key search themes, sectors and competitors to track in the AI index.
2
Analysis of AI visibility and AI traffic loss We map out where you are still firmly mentioned and where AI overlooks your brand and why.
3
Translation to SEO, content and tools We work out concrete actions for content, SEO and possibly proprietary tools or surveys on your domain.
4
Monitoring through the AI index We monitor whether AI responses actually change and adjust where necessary.
Frequently asked questions

Frequently asked questions about SEO, AI visibility and the national AI index

SEO has not disappeared because of AI, but the playing field has changed. These are the questions that come up most often when we talk to brands about visibility, reduced clicks and the impact of ai answers on online growth.

New layer of visibility alongside classic SEO
Does SEO still make sense now that AI answers are taking up so much space
Yes, but the role is shifting. Classic rankings are still important, only they are less often the end point. AI overviews take some of the spotlight even before someone clicks through. As a result, SEO is no longer just about position and traffic, but also about how clear, reliable and citable your brand's online presence is.
What is the difference between organic traffic and AI traffic loss
Organic traffic shows how many people land on your site via Google or other search engines. AI traffic loss is precisely about the part of those potential visitors who already get enough of an answer in an ai result and therefore no longer click. The national AI index provides insight into exactly that difference.
Can you get higher in AI answers in a similar way to SEO
There is no simple button to appear at the top of AI answers. What does come back are clear patterns. Brands with strong expertise, consistent content, clear positioning and well-structured pages are more likely to be included. So good SEO remains the basics, but now with extra focus on summarisability, context and authority.
Do you use customer data or analytics for the national AI index
No. The index is based on how AI models themselves provide answers about sectors and brands. No analytics accounts are linked and no customer data is loaded. Only when a brand itself wants to, we can later put those outcomes alongside its own traffic or conversion data.
How often do you update the national ai index
Measurements are basically done weekly. However, with so much data, we look per sector to see which frequency is logical to make movements visible without the data getting choppy, we do this monthly. For brands that want to actively monitor, faster signals and alerts are always possible.
When does an AI visibility report make sense for my brand
Especially when you notice that the number of leads, enquiries or organic clicks is declining while market demand remains. Also in sectors that require a lot of comparison, explanation or orientation, you see that AI answers are more likely to be an intermediate layer. That's when it becomes important to know whether your brand is still visible there.
Why this matters

SEO in an AI world requires other questions than just keyword positions

Classic reports show rankings, clicks and conversions. What is usually missing is what happens before that. AI models rank brands, summarise answers and influence choices even before someone visits your website.

In your sector, which brands are routinely mentioned in AI answers
Whether your brand remains visible when someone only enters a question, problem or product
How many of your most important topics are already being intercepted by AI overviews
Where opportunities lie to achieve new growth through AI visibility precisely

The National AI Index was built to make precisely this layer visible. If you want to discuss that further, you can planning a brief introduction to TheSEO Or look further in the scoreboard first.

Additional floor

What ai and seo mean in practice for your brand if you want to go to the next step

The national ai index shows how ai talks about your brand. The next step is to see ai not only as a risk, but also as an extra layer on which you can be found. This block gives direction to brands that want to look beyond rankings and clicks.

Pillar one
Measuring beyond just analytics
As long as you only look at clicks and conversions, you miss the layer where ai helps visitors even before they click on something.
  • See which questions in your market are already getting an ai overview
  • Link ai visibility to seo reports and not separately from them
  • See ai traffic loss as a separate metric from organic traffic
Pillar two
Building for people and for models
Good content should be simultaneously readable for humans and understandable for language models. This requires structure, clarity and real examples.
  • Create one strong content page per topic instead of several thin variants
  • Explain clearly who you are, what you do and who you do it for
  • Use examples, cases and concrete figures so that ai better understands your expertise
Pillar three
Experimenting with ai and seo together
Nobody has all the answers. Brands that win are those that dare to test, measure and adapt based on what ai does in practice.
  • Test new content around questions you know ai get frequently
  • Use proprietary tools and research to build authority and citations
  • Check regularly if ai answers change after your adjustments
Directly applicable

What you can do right now without upending your entire seo strategy

You don't have to replace everything to be ready for ai. It usually involves a few smart choices that you implement step by step. This checklist is a good starting point.

  • ✓
    Choose three to five search themes that are really important for your brand and see if ai overviews appear with them.
  • ✓
    For those themes, check whether ai spontaneously mentions your brand when someone does not enter a brand name but only a question or problem.
  • ✓
    For each theme, write a page that covers the entire topic and is not just focused on one keyword.
  • ✓
    See if your main pages contain clear headings, logical structure and concrete examples that language models can pick up on.
  • ✓
    Use at least one proprietary tool, research or guide as a content benchmark that ai and visitors can refer to.
Important: Don't see ai as something outside seo, but as an extra layer above it. Everything you do for ai visibility also helps make your proposition clearer and stronger for visitors who do click through.
TheSEO approach

How TheSEO combines ai, tools and research on your domain

The national ai index shows how to build authority with data, tools and content at the same time. You can apply the same principle within your own market or niche.

Proprietary tools and calculators By placing your own tool or calculator on your domain, you create a concrete anchor point that ai and visitors can refer to. Think of a risk calculator, cost estimator or choice tool around your service.
Surveys and indexes An index or annual survey makes your brand the logical source for a specific topic. This not only helps with seo, but also which brands ai selects in answers.
Content and navigation around it By linking tools and research with strong explainer pages, cases and practical guides, you build a complete cluster around your topic. This makes it easier for ai to recognise your brand as a specialist.

If you would like to spar about how your own index, tool or research could work on your domain, you can easily go through to the contact page from this block or look further in the rest of the national ai index first.