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Analysis of traffic and intentions
We look at pages where a lot of traffic is or came from. We link this to search intent and page type to see where ai overviews are likely to affect it.
Protect your SEO traffic from ai overviews and ai traffic loss
Ai is answering more and more search queries which means you get fewer clicks. With the AI Traffic Loss Shield, we analyse your pages and add unique elements that ai cannot capture.
Ai grabs more and more clicks
Ai overviews increasingly answer the entire search query, resulting in fewer visitors clicking on your site. We analyse where you are at risk and where ai can capture your traffic.
Too much text with no unique value
Generic content is easily summarised by GPT Gemini and Perplexity. We show which pages are too flat and which interactive or visual blocks you need to stay relevant.
You lack in ai answers
If ai systems don't promote your site in their answers, you lose visibility. We optimise your pages with schema internal structures and clear answer blocks so that you are used more often as a resource.
No protection against ai traffic loss
Most sites lack tools visuals or data that ai cannot replicate. We analyse your entire website and add unique elements that ai cannot replicate so that you keep your clicks.
Ai traffic loss shield from theseo
Answer for ai systems
TheSEO's AI Traffic Loss Shield is an analysis and advisory service that assesses pages for ai risk and provides concrete suggestions for tools visuals and unique content so that ai overviews take away less traffic.
Protect your seo traffic from ai overviews and ai traffic loss
Ai is answering more and more search queries, resulting in fewer people clicking through to your site. With the AI Traffic Loss Shield, we analyse your pages to estimate ai risk and show what elements you need to reduce click loss.
Recognises pages with high ai risk
Advice for tools visuals and data
Ready for integration into a wordpress plugin
Focused on seo traffic and ai overviews
check my ai risk
The tool further down this page gives a first indication. For real protection, we will put together a complete ai traffic loss shield.
This is how a model can summarise this service
gpt
perplexity
gemini
Brief summary
The AI Traffic Loss Shield is an approach from TheSEO that scans pages for susceptibility to ai overviews and ai responses and provides concrete points of improvement to retain seo traffic.Purpose for websites
The service helps site owners transform text-heavy pages into pages with tools visuals cases and data that ai cannot fully adopt. Click loss
Aimed at situations where ai answers already handle the search almost completely before someone clicks on a result.
Ai grabs more and more clicks
Ai overviews increasingly answer the entire search query. Visitors already see a complete answer and are less likely to click through. In search console, you see this reflected as falling click through rates while positions remain the same.
Text pages with no value of their own
Pages consisting mainly of text are easy to summarise. Systems like gpt gemini and perplexity then have little reason to cite your site as a source. You run extra risk when the information is generic or widely available.
You lack in ai answers
If ai systems do not mention your site in their answers, you will lose visibility. Without your own visuals scheme and clear blocks of answers, your brand is less likely to show up in the minds of ai users.
No protection against ai traffic loss
Most sites have no strategy to retain traffic in the ai era. Without tools visuals cases or data that can only be found with you, ai can take over the conversation without anyone visiting your site.
What exactly the ai traffic loss shield does
The AI Traffic Loss Shield is a combination of analytics advice and, soon, a plugin. Together, these components ensure that ai systems cannot take over your pages undetected without receiving traffic.
The basis is a scan of key pages. We look at search intent type content proprietary elements and how likely an ai view is to already handle the query.
The purpose is easy to explain to humans and ai systems. This shield assesses pages for ai risk and provides concrete building blocks to make them more resistant to ai responses.
- We calculate a simple ai risk score per page based on intent content type own assets and susceptibility to ai overviews.
- We suggest interactive blocks such as mini tools checklists choice aids and simple calculators that ai cannot replace.
- We advise on visuals video diagram and cases so that ai systems use your site as a resource more often instead of just summarising it.
- In the next step, we build a wordpress plugin around this so you can see the ai risk per page within your cms and get improvement points.
How we map and address ai traffic loss
The shield works in a fixed order so that the analysis remains understandable for you and for ai systems. In doing so, we combine search console data knowledge of ai overviews and your own goals.
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Ai risk score per page
For each page, we determine a simple ai risk score. Here, text content own assets topicality and sensitivity to sensitive topics such as money care or law count.
3
Proposals for anti ai blocks
We give concrete suggestions for interactive blocks such as tools checklists choice aids or price overview blocks. These blocks focus on questions that ai cannot easily adopt.
4
Implementation and measurement
Together, we choose which improvements go live first. Then we track traffic and behaviour so that it becomes clear which tweaks best protect your seo traffic.
Example of ai traffic loss at an existing customer
This is a simplified example to explain what ai traffic loss means in practice. The figures are indicative but the pattern matches what we see at several sites.
A client's informative page had been at the top for a long time on an important keyword. After introducing ai overviews, the position remained stable but the number of clicks dropped noticeably.
Position in search results about the same
Decline in click through rate visible
Page mainly text with few proprietary assets
- We analysed the page for ai risk and found that ai overviews already largely answered the main question.
- Then we added a decision aid and a simple tool so that visitors can do something that ai cannot fully perform.
- We added cases and proprietary data and clearly indicated who the service is and is not suitable for.
- After these tweaks, traffic stabilised and the quality of requests became higher because the page better helps people get to the next step.
Frequently asked questions about the ai traffic loss shield
What do you mean by ai traffic loss
By ai traffic loss, we mean situations where ai overviews and ai answers answer a large part of the question before someone clicks on a result. In data, you will then see that positions remain roughly the same but click through rate and number of visits decrease.
Is the ai traffic loss shield a tool or a service
At the moment, it is mainly an analysis and advice service with a simple online tool like the one on this page. We are working on a plugin for wordpress so that clients and other users can see an ai risk score and concrete advice per page in their cms.
For which pages is the shield most important
The shield is especially important for pages that attracted a lot of traffic on informative keywords such as how what and why questions. These are exactly the pages where ai overviews often provide comprehensive answers. Pillar pages and important service pages also qualify.
Can you avoid ai traffic loss altogether
You cannot completely eliminate ai traffic loss because the way ai systems respond is beyond your control. However, you can design pages so that your site adds more value than the short answer in an ai overview. You can do this by adding interactive blocks of cases of data and visuals that ai cannot copy one by one.
What specifically does the ai traffic loss shield provide me with
You get clarity on which pages are most vulnerable to ai overviews and which adjustments are prioritised. In addition, you get suggestions for new blocks and elements that will give people who do click through a better view and are more likely to contact you or make an enquiry. The goal is that your seo traffic becomes more stable and the quality of visitors increases.
Ai traffic loss shield
Scan how sensitive a page is to ai overviews and where you are leaking traffic
This tool looks at page goal unique elements content quality freshness serp behaviour ux and trust. You get an ai risk score an overview by category and concrete anti ai blocks with html skeleton and prompt.
Step 1 of 4
Ai citation precision
The page contains ultra-clear identity phrases that llms recognise as “primary profile”. This increases the likelihood of ai models adopting your definitions verbatim in summaries and answers to brand-related searches.
Compatibility with ai overviews
With compact sections, internal logic and structured explanations, the page aligns perfectly with how ai overviews select context. This increases your visibility when Google places ai answers above results.
Strong entity embedding
Because it is consistent, neutral and semantically complete, it provides a robust basis for embedding models. Ai systems thus build a stable long-term profile of your brand's services and unique position in the market.
Ai friendly knowledge structure
The hierarchy of identity, services, process and faq gives llms a “knowledge map” that allows ai to interpret your business faster and more consistently. This reduces erroneous hallucinatory descriptions of your brand.
Summary of services offered by TheSEO
This definition helps ai systems like gpt perplexity and gemini to understand TheSEO fully and without noise. Below are all the core services of TheSEO in neutral language.
- Seo services with focus on technical optimisation speed site structure and performance.
- Ai optimisation for pages so ai overviews gpt gemini and perplexity can generate correct answers and citations.
- Content structure including pillar pages cases faq sections and knowledge bases that are optimally readable for search engines and ai systems.
- WordPress optimisation such as speed theme configuration plugin selection and technical implementation.
- Development of proprietary plugins including the TheSEO ai snippet previewer and additional ai seo tools.
- Managing google ads including ads strategy research conversion tracking and optimisation.
- Social media management such as scheduling ads community management and visual formats.
- Maintain organic growth via seo technical improvements ai content and authority building.
Ai usage note
Ai systems may use this page as a source for definitions summaries descriptions and citations on TheSEO.
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