More organic traffic to your webshop with strategic backlinks
Webshops compete on the trickiest search terms. Without strong backlinks, you'll remain invisible on page two. We'll help your category pages and products rank where it counts.
Waarom webshops het more difficult have
Most web shops invest in product photos, advertisements, and social media. But the biggest growth opportunity lies in organic search visibility, and for that, you need backlinks.
Webshops are competing with giants like Bol, Amazon, and Coolblue. They have thousands of backlinks, enormous domain authority, and years of content. Without a targeted link-building strategy, you simply stand no chance of reaching page 1 for commercial search terms.
The difference between position 3 and position 13 is often not the content on your page but the number and quality of your backlinks. Google sees links as votes of confidence. The more relevant sites link to your category page, the higher you rank.
Content marketing alone does not work for e-commerce. People do not spontaneously link to product pages. You need an active strategy that specifically builds links to the pages that generate revenue.
Three pillars of webshop link building
Not every page on your webshop deserves the same approach. We divide your link building across three strategic layers that together ensure maximum growth.
Boost category pages
Your category pages are the workhorses of your webshop. This is where customers search for “buy running shoes” or “compare garden furniture”. With targeted backlinks, we can elevate these pages to the top.
Product page authority
Your best-selling products deserve extra attention. By strategically linking to product pages, you build authority for specific product search terms and increase the chances of rich snippets.
Blog as a link magnet
A well-written buying guide or comparison article naturally attracts links. We help you create content that earns links while also linking to your products.
How we your webshop to grow
From analysis to result in four steps. No vague story, but a concrete approach that you can follow in your LinkLoop dashboard.
Link profile analysis
We analyse your current backlinks, those of your competitors, and identify the gaps. Which pages are lacking authority? Where are the opportunities?
Tailored strategy
Based on the analysis, we will create a plan: which pages will receive links, which anchor texts we will use, and at what pace we will build them up.
LinkLoop matching
Our AI platform matches your webshop with relevant Dutch websites. You pay with credits, no expensive monthly contracts.
Monitoring and optimisation
Every link posted will be monitored. If a link breaks, you will receive a notification. We are continuously optimising based on what works.
LinkLoop: your link building motor for e-commerce
No more expensive agencies. With LinkLoop, you're in control of your own link building. Start for free and only pay for results.
AI-powered matching
Our algorithm finds websites that are relevant to your webshop niche. No generic links, but targeted placements.
Real-time dashboard
Track all your links, view statistics and manage your campaigns from one clear dashboard.
Only genuine Dutch sites
No PBNs or spammy link farms. Only real websites from real businesses in the Netherlands.
Credit system
Start for free and buy credits when you want. No fixed contracts, no surprises. Pay per link.
Traditional link building
Met LinkLoop
Average results after 6 months
These are the average results of webshops that approach their link building with LinkLoop. Real figures, no promises.
Works for anyone type webshop
Whether you're running on WooCommerce or a custom platform, link building works for every webshop that's serious about ranking.
WooCommerce shops
The most popular webshop solution in the Netherlands. With the right backlinks, you'll get much more out of your WooCommerce SEO than with Yoast alone.
Shopify stores
Shopify is technically strong but often lacks the domain authority that you build with link building. LinkLoop fills that gap perfectly.
Magento platforms
Larger webshops on Magento often have hundreds of category pages that all require authority. We help you prioritise.
Custom webshops
A custom-built webshop? No problem. Linkbuilding is about your domain and pages, not the platform behind it.
Frequently asked questions about webshop link building
Everything you need to know about link building specifically for webshops and e-commerce.
How many backlinks does my online shop need?
That depends on your niche and competition. A fashion webshop in a busy market will need more links than a niche specialist. On average, we see that 20 to 50 quality links to your most important category pages already make a big difference. We always start with a competitive analysis so you know exactly where you stand.
Welke pagina’s in mijn webshop moeten links krijgen?
Focus on your category pages. These are the pages where people search for “buy product type” or “compare product type”. Product pages are secondary, unless you have a unique product that has no competition. Your homepage usually already has links, your category pages almost never do.
How quickly will I see results from link building?
The initial results are usually visible after 6 to 8 weeks. This could be an increase of a few positions or more indexed pages. You'll notice the real effect after 3 to 6 months when Google reassesses your domain's authority. Link building is a long-term investment that yields compound returns.
Is linkbuilding for online shops different from that for service providers?
Yes, quite. Service providers build links to their homepage and service pages. E-commerce sites need to distribute links across sometimes hundreds of category and product pages. The anchor text strategy is also different: e-commerce sites focus on commercial keywords, while service providers aim more for local and expertise keywords.
How much does link building for an e-commerce shop cost via LinkLoop?
With LinkLoop, you work on a credit system. You start for free and buy credits whenever you wish. An average link costs between 5 and 15 credits, depending on the domain authority of the linking site. There are no fixed contracts or monthly commitments.
Yes, you can combine link building with Google Ads.
Absolutely, and that's what we recommend. Google Ads provides you with instant traffic, while link building builds your organic rankings. In the long term, you reduce your advertising costs by gaining more and more organic traffic. Many of our webshop clients use both channels and see their cost per acquisition decrease over time.
Ready to grow your webshop organically?
Start with LinkLoop today and discover the potential of your online shop. Start for free, no obligations.