Is your Google Ads campaign still running DSA?
Google is switching off Dynamic Search Ads in September 2026. No warning, no transition period. We'll check for free to see if your campaign is affected and what you need to do.
Waarom je dit now you need to know
Most entrepreneurs don't even know their campaign is running on DSA. That's not a criticism, it's how the industry works. But time is running out.
No warning
Google does not send emails. Your campaign will stop without notification in September 2026.
70% is running late
The majority of SMEs have not yet taken any steps towards migration.
AI Max is different
Not just a name change. A completely different system with new rules of play.
We check for free
No sales pitch. Within 24 hours, you'll know if your campaign hits the mark.
Do you recognise said?
Your Google Ads campaign is running. You're getting clicks, maybe conversions. Your agency sends a neat report every month. Everything seems fine. But under the bonnet, there's something almost no one tells you: your campaign is probably running on Dynamic Search Ads. And DSA is ceasing to exist.
Not slowly, not gradually. In September 2026, Google will switch it off. All DSA campaigns will go from on to off. No email, no notification in your dashboard. Your ads will simply no longer appear.
That's not a reproach to you. That's how the industry works. DSA was the standard for years because it was easy to set up and gave quick results. Agencies used it extensively. But now that the end is in sight, it's time to know where you stand.
What does it say on the game?
If your campaign is running on DSA and no one converts, your ad stops. The phone stops ringing. The leads stop. Purely technical.
What you need to know about AI Max
AI Max is not just a name change. It's a completely different system. Where DSA scanned your website and linked search queries to it, AI Max goes much further. It reads your website live, understands the context, and decides in real time which search query is commercially valuable.
It can dynamically adjust ad copy and select target audiences based on expected conversion behaviour. But the first few weeks after migration are unpredictable. Click prices change. The searches you appear for change. And your budget can be depleted faster than you're used to.
Therefore, starting early is crucial. Those who start a test campaign in July will have a stable AI Max campaign in September. Those who start in September are gambling with money.
The timetable: Wat moet er wanneer gebeuren?
Now — Survey
Let's check if your campaign is running on DSA. It costs nothing, takes 24 hours. Then you'll know where you stand.
June 2026 — Plan on paper
Migration plan with your agency. Concrete date, steps, who does what. No vague promises.
July 2026 — Test Campaign
Start AI Max alongside your existing DSA. Two weeks of data, compare results, adapt your strategy.
August 2026 — Full transition
All campaigns are over. Give each campaign a week to stabilise. Keep an eye on your budget.
September 2026 — Relaxed back
The deadline no longer fazes you. Your campaigns are running, your data is growing, you can optimise with peace of mind.
What others Say
This is how it works Free check
Please fill in the form
Company name and website. That's all we need to get started.
We are analysing
We are looking into whether your campaign is running on DSA and what the impact of the migration is.
Honest answer
Within 24 hours. No sales pitch, no obligations. Just the facts.
What you get from Check
DSA diagnosis
We are looking into whether your campaign is running on Dynamic Search Ads and what its share is.
Impact assessment
What happens to your visibility, clicks, and conversions if DSA stops.
Migration timeline
A realistic schedule with deadlines and steps for your specific situation.
Honest advice
Whether you migrate it yourself or outsource it, you know exactly what is needed.
Let your campaign check
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Free DSA Check
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Request received!
We will start your DSA check straight away. You will hear from us within 24 hours at the email address provided.
Frequently Asked questions
What happens if I do nothing by September 2026?
Your DSA campaigns will be automatically turned off by Google. There is no transition period. Your ads will no longer appear and you will not receive an automatic notification.
Is AI Max more expensive than DSA?
Not by definition. AI Max can be more efficient because it targets smarter. Click prices are sometimes higher, but the conversion quality is often better. The first few weeks after migration are usually slightly more expensive as the system still needs to learn.
How long does the migration take?
The technical transfer will take a few hours. However, the optimisation and stabilisation will take two to four weeks. Expect at least a month if you want to do it properly.
Do I need to adapt my website?
Not necessarily, but it helps if your website is well optimised. AI Max reads your pages to determine which searches are relevant. The clearer your content, the better the target.
Is the check really free?
Yes. No hidden costs, no automatic subscriptions, no hard sell afterwards. We believe that if you see how well we handle this, you'll come back yourself when you need help.
Can TheSEO also do the migration?
Yes. After the free check, you can choose to have the migration carried out by us. But that is entirely optional. We will give you honest advice regardless, even if you want to do it yourself.
Don't wait until September
The entrepreneurs who are starting now are calm in September. The rest are rushing. Which do you want to be a part of?
Check my campaign