Visual impression of a website. Not a customer result.
What you need to know
Can a visitor tell what to ask you for, or do they only see an attractive room?
Start with what the client needed. Show the finished space and a relevant detail, with accurate materials and a clear account of your role. Agree on the use of photos and text before publishing. Link the project to the relevant service and a useful enquiry route.
01
Explain the space, the brief and the choice that shaped the work.
02
Pair an overview with a useful detail, clear captions and agreed publication.
03
Give each project one home and a relevant next step towards your service or enquiry.
A project does not have to be large. It needs to show what you made and why it suited the brief.
An example approach
A project outline you can fill in
The client’s brief. The space and its use. Your design, production or installation work. The chosen material. An overview and an explanatory detail. Then the relevant service and enquiry route.
This is an editorial outline, not a completed commission or a client result. Use verifiable information about your own work and photographs agreed for publication.
In more detail
01
Start with the brief behind the furniture
A cabinet beneath a sloping ceiling might be about storage, an awkward corner or keeping a small room calm. Those are different stories. Begin with what the client needed, the space you had to work with and your part in the commission. Use your project notes rather than a general paragraph about craftsmanship.
Then explain a choice you made and the reason for it. It might concern the internal layout, the connection to an existing floor or clearance for a door. Include dimensions, materials and work only when you can verify them. A reader should be able to recognise whether their own project resembles the work you do.
02
Show the whole space and the detail that matters
Choose an overview that shows where the work sits in the room. Add a detail that explains something: a junction, internal storage, a handle or the finish. An open cabinet may tell a visitor more about its use than another similar photograph of the front.
Say what the photograph actually shows. Name the material and finish when those details are known. Oak veneer is not the same description as solid oak. Label a visualisation as a design and an installation photograph as work in progress. Avoid editing that changes joints, material texture or other features of the work itself.
03
Make your contribution and publication arrangements clear
A short caption can connect the purpose, material and your contribution: design, production, installation or a combination. If you worked with a designer or another maker, explain your own role. A visitor should not assume you created the entire interior when your commission was the bespoke furniture.
Before publishing, agree which photos, text and names you can use, including with the photographer where relevant. Check the images for personal belongings, faces and identifying address details. The room or building type is often enough for the story. Keep a note of who approved the material so later changes do not depend on memory.
04
Give the story one home and a useful next step
When a project has enough of its own story, give it a page covering the brief, approach, photographs and the finished work that can be seen. Link to it from the relevant overview, such as fitted storage, kitchens or commercial interiors. Use categories only where you have actual work to show.
End with the related service and what someone should describe when making a similar enquiry. An enquiry guide can help. If your portfolio is still small, a few clear examples on one overview may be enough. Do not repeat the same project across near-identical pages with different town names.
FAQ
Good to know.
Does every project need a professional photographer?+
Not every story needs a full photo shoot. Use clear, well-composed images that show the space and the relevant detail. A photographer can help with important work. Agree which photographs you can use on the website as part of that arrangement.
Can I show work that is not finished?+
Yes, when it explains your process and publication has been agreed. Label it as a design, production or installation stage. Do not present it as a completed project.
What if somebody else designed the interior?+
Describe your role, such as producing and installing furniture from a supplied design. Agree how to describe the collaboration. You do not have to claim the whole project to show your own contribution.
What can I show when my portfolio is small?+
A carefully explained project, your process and your own material or finish samples can be a starting point. Label samples and illustrative layouts honestly. Do not fill the portfolio with invented commissions, client names or results.
Turn your work into a clear website.
Want to use this approach for your business? See what we build for an interior fit-out company, including the price and terms.
From €75 a month, excluding VAT24-month initial term, then cancellable monthly. Domain and email separate.
