A practical guide for interior fit-out businesses
A fitted cabinet can catch the eye. The brief, materials and your part in the work give a visitor something useful to understand.
Read the guideWhat you need to knowVisual impression of a website. Not a customer result.
What you need to know
Start with what the client needed. Show the finished space and a relevant detail, with accurate materials and a clear account of your role. Agree on the use of photos and text before publishing. Link the project to the relevant service and a useful enquiry route.
Explain the space, the brief and the choice that shaped the work.
Pair an overview with a useful detail, clear captions and agreed publication.
Give each project one home and a relevant next step towards your service or enquiry.
A project does not have to be large. It needs to show what you made and why it suited the brief.
An example approach
The client’s brief. The space and its use. Your design, production or installation work. The chosen material. An overview and an explanatory detail. Then the relevant service and enquiry route.
This is an editorial outline, not a completed commission or a client result. Use verifiable information about your own work and photographs agreed for publication.
Explain what the client needed and the choice you made. Select an overview and a detail that helps explain that choice. Name the actual material and label design visuals or installation photographs accurately.
Describe your contribution to design, production or installation. Agree on the text and photographs with those involved. Leave unnecessary personal details out of images and captions and record what was agreed.
Give a project its own page when it has enough distinct content. Connect it to the relevant service and an enquiry route. A small, honest portfolio is more useful than repeated pages with different place names.
FAQ
Not every story needs a full photo shoot. Use clear, well-composed images that show the space and the relevant detail. A photographer can help with important work. Agree which photographs you can use on the website as part of that arrangement.
Yes, when it explains your process and publication has been agreed. Label it as a design, production or installation stage. Do not present it as a completed project.
Describe your role, such as producing and installing furniture from a supplied design. Agree how to describe the collaboration. You do not have to claim the whole project to show your own contribution.
A carefully explained project, your process and your own material or finish samples can be a starting point. Label samples and illustrative layouts honestly. Do not fill the portfolio with invented commissions, client names or results.
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